Cadrify and Reach
Reach is a relational organising tool. A volunteer opens their own contacts, finds the people they already know, records where they stand and follows up. It came out of an American congressional campaign and it runs on the American voter file. Cadrify is a British election system, and relational organising is on its roadmap and not yet in the product.
If relational organising is your programme, Reach is better than Cadrify today. Reach's whole design is a volunteer working the people they already know. Cadrify has that on the roadmap and does not have it now, so do not buy Cadrify for relational organising in 2026.
Reach also works in the United States, on the American voter file, which is the part a British campaign cannot use. Cadrify is the other way around: the council electoral register, British wards and constituencies, door-knocking and leaflet rounds, telling and knocking up on polling day and the nomination paperwork.
So the split is clean. An American campaign running a relational programme should use Reach. A British campaign whose core work is knocking doors and getting a vote out should use Cadrify, and should watch the roadmap for the relational piece.
Capability by capability
Every row carries a verdict as well as a tick. Where a row says Cadrify does not do something, it does not.
| Capability | Cadrify | Reach | Verdict |
|---|---|---|---|
| Relational organising | On the roadmap. Not available today | The core of the product | Reach wins this row outright. If relational organising is the reason you are shopping, stop here and use Reach. |
| British electoral register | Imports the council register as electors, matched to wards and polling districts by GSS code | Based on the American voter file | Different countries, different source data. A British campaign cannot run on an American file. |
| Door-to-door door-knocking | Rounds cut from a ward boundary and the road network, printed or worked on a phone | Door-to-door alongside relational, in the same app | Both do the door. Reach's starts from a volunteer's own patch and contacts. Cadrify's starts from a cut round. |
| Round generation from a boundary | Cut from a ward boundary and the road network, balanced by door count | Not its model | If you want a branch officer handing out balanced rounds on a Saturday morning, Cadrify does that and Reach does not. |
| Leaflet and literature rounds | Delivery rounds with counts, deliverers and a delivery record | Not offered | Volunteer leaflet delivery is a British habit that American tools do not plan for. |
| Polling day: telling and knocking up | Telling sheets by polling station, and knock-up lists that shrink as tellers report | American get out the vote | Both push turnout. Only Cadrify models tellers at a British polling station feeding a shrinking knock-up list. |
| Nomination paperwork and agent's return | Nomination forms, subscriber checks and PPERA spend categories | Not offered | British electoral compliance is outside what Reach sets out to do. |
| Native mobile app | No app to install. Runs in a phone browser | Native iOS and Android app | Reach is app-first, because a volunteer working their own contacts is doing it on a phone in short bursts. |
| A price you can read before you talk to anyone | Full published rate card and a calculator on the pricing page | Quoted after you say what office you are running for, or what type of organisation you are | A real difference for a treasurer who has to put a figure in a budget before a committee meets. |
| How the price is set | Electorate of the geography your organisation claims. From £150 a year | Flat monthly fee by organisation type and size, with unlimited users | Both avoid per-seat charging. Only one of them publishes the number. |
| Who it is sold to | Any party, any independent, any NGO | Positions itself as a progressive organising tool | Cadrify's audience is progressive and independent campaigns too, but it puts no political condition on who may buy it. |
| Data residency | EEA. Hosted in Frankfurt | Not published. Ask them | Any British organisation with a data protection officer should get this in writing from an American vendor. |
Cadrify's own rows describe what the product does today. The Reach rows reflect our reading of its public documentation and pricing as of August 2026, and vendors change both. Check anything that would decide your purchase with Reach directly. Unfamiliar with a term? See the British campaign glossary.
Where each one fits better
If the right-hand column describes your campaign, Reach is the better buy.
Where Cadrify fits better
Cadrify fits when the work is a British election and the doors have to be knocked.
- You are fighting a British election and need the council register, not a voter file
- Rounds, leaflet delivery, telling and knocking up are the shape of your campaign
- You need nomination papers and an election agent's return
- You have to put a price in front of a committee before you can buy anything
- You want access with no political condition attached to it
- Your data protection officer wants EEA hosting
Where Reach fits better
Reach does the thing Cadrify has not built yet, and it does it as its whole purpose.
- Relational organising is your main programme. Reach is better at it and Cadrify is not close
- You are organising in the United States, on the American voter file
- Your volunteers work their own networks from a phone and never touch a printed sheet
- You are running a paid relational programme and need to manage and pay relational organisers
- You want a native app a volunteer downloads and opens without training
What each one costs
Cadrify's figures are our published rate card. The Reach figures are what that vendor published when we last read it, in its own currency.
Cadrify
One plan. Every feature at every size, unlimited volunteers and unlimited branches. The price follows the electorate of the geography your organisation claims, never the number of records you hold.
- Minimum charge£150/yr
- First 10,000 electors£45 per 1,000 a year
- 10,001 to 50,000£35 per 1,000 a year
- Above 50,000£30 per 1,000 a year
Rates are marginal, per 1,000 electors per year. A ward of 5,000 electors is £150 a year. A Leeds ward of 17,000 is £695. A constituency party covering 70,000 is £2,450. Broadcast email, per-address geocoding and AI features are metered separately, each with an allowance most campaigns never reach, and postcode-level geocoding is free. 30 days free. Full pricing
Reach
Three plans, priced after you say what you are running and how big you are.
- BasicsQuoted
- CompleteQuoted
- MovementQuoted
- BillingFlat monthly fee, unlimited users
- TermMonth to month
- Free tierNone
Read from reach.vote/pricing in August 2026. The page lists the three plans and asks for your organisation type and size before showing figures. Enterprise is quoted separately. Vendors change pricing, so check the current page.
The difference here is whether you can find the price out at all. Cadrify publishes the whole rate card: a £150 minimum, £45 per 1,000 electors a year on the first 10,000, falling to £30 per 1,000 above 50,000. A ward of 5,000 electors is £150 a year. A constituency of 70,000 is £2,450 a year. Reach quotes on request. If your branch has to bring a figure to a meeting before it can approve anything, that matters more than the number itself.
What moving from Reach involves
Written for the person who has to do it. Do every step while the old account is still live.
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Understand what does not come across
Reach runs on American voter data. None of it applies to a British register, and none of it should be imported. What travels is your people: volunteers, members and supporters.
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Export your contacts and their statuses
Take the export while the account is live, including support status and any notes your volunteers wrote.
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Import them as activists and members
In Cadrify these are people you organise, not electors. Cadrify links them to their register entry where they match, once the register is loaded.
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Import the register
Request the electoral register from your council. Cadrify loads it as electors, matched to wards and polling districts by GSS code.
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Map the support scale with care
Cadrify scores an elector from 1 to 5, where 1 is a supporter and 5 is an opponent. Whatever scale you used in Reach, write the mapping down before you import.
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Keep the relational programme where it is, for now
Cadrify does not do relational organising yet. If part of your programme is relational, run it where it runs and use Cadrify for the field work. Moving it into Cadrify depends on the roadmap.
Questions people ask about these two
Does Cadrify do relational organising?
Not yet. It is on the roadmap. If relational organising is the main thing you need in 2026, Reach does it and Cadrify does not.
Can a British campaign use Reach?
Reach is based on the American voter file, which is the part that does not travel. Ask Reach directly what they support outside the United States before you plan a programme around it.
How much does Reach cost?
Reach does not publish prices. Its pricing page lists three plans and asks what office you are running for, or what type of organisation you are, before showing figures. It states a flat monthly fee with unlimited users, month to month, with no free tier. Read in August 2026.
How much does Cadrify cost?
From £150 a year. The price follows the electorate of the geography your organisation claims. A ward of about 5,000 electors is £150 a year. A constituency of 70,000 is £2,450 a year. Volunteers and branches are unlimited at every size.
Do I have to pick one?
No. Some organisations run a relational programme in one tool and a door-knocking operation in another. Cadrify exports everything at any time, so nothing is locked in while you decide.
Compare Cadrify with something else
Try it on your own ward
30 days, the whole product. Import your register, generate a round and knock it this week.